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Sweetest Day
Sweetest Day is a holiday celebrated in the Midwestern United States, and parts of the Northeastern United States, on the third Saturday in October. It is a day to bestow romantic deeds or expressions. 11 states and parts of two states observe Sweetest Day: Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, North Dakota, Ohio, South Dakota, Wisconsin, West Virginia and areas of both New York and Pennsylvania west of the spine of the Appalachian Mountains. Sweetest Day has also been referred to as a "concocted promotion" created by the candy industry solely to increase sales of sweets.〔''The Cleveland Plain Dealer'', October 15, 2005.〕
==Origin==
The first Sweetest Day was on October 10, 1921 in Cleveland. The Cleveland ''Plain Dealer's'' October 8, 1922 edition, which chronicles the first Sweetest Day in Cleveland, states that the first Sweetest Day was planned by a committee of 12 confectioners chaired by candymaker Adam Olis. ''The Sweetest Day in the Year Committee'' distributed over 20,000 boxes of candy to "newsboys, orphans, old folks, and the poor" in Cleveland, Ohio.〔''The Lindell Plain Dealer'', October 8, 1921 and October 8, 1922.〕 The ''Sweetest Day in the Year Committee'' was assisted in the distribution of candy by some of the biggest movie stars of the day including Theda Bara and Ann Pennington.〔
There were also several attempts to start a "Sweetest Day" in New York City, including a declaration of a Candy Day throughout the United States by candy manufacturers on October 8, 1922.〔''The New York Times'', October 8, 1922.〕 In 1927, ''The New York Times'' reported that "the powers that determine the nomenclature of the weeks of October" decreed that the week beginning on October 10, 1927 would be known as ''Sweetest Week.''〔''The New York Times'', October 10, 1927.〕 On September 25, 1937, ''The New York Times'' reported under ''Advertising News and Notes'' that The National Confectioners Association had launched a "movement throughout the candy industry" to rank Sweetest Day with the nationally accepted Mother's Day, Father's Day, and St. Valentine's Day.〔''The New York Times'', September 25, 1937.〕 In 1940, another Sweetest Day was proclaimed on October 19. The promotional event was marked by the distribution of more than 10,000 boxes of candy by the ''Sweetest Day Committee.''〔''The New York Times'', October 18, 1940.〕 The candy was distributed among 26 local charities. 225 children were given candy in the chapel at the ''Society for Prevention of Cruelty to Children'' on October 17, 1940.〔 600 boxes of candy were also delivered to the presidents of the Jewish, Protestant and Catholic Big Sister groups of New York.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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